Brief:
create an original eyeball-inspired character for a brand promoting an eye drops product. The character should be distinctive, expressive, and memorable, with the flexibility to appear across TV and web commercials, digital campaigns, and advertising materials.
For the commercial, instead of just one character, I decided to play around with a couple of designs so I can use them in more than one skits, for variety. I also had to model and animate the eye-drops bottle and packaging.
The TV/web commercial had a tight deadline, so I had to move efficiently through the entire production pipeline. Once I got the green light on the storyboard and the character design, I modeled and rigged three variations of the eyeball character, created simple 3D backgrounds, set up the lighting and rendering in Maya, and completed the final composition in After Effects. The project required a practical balance between speed, visual appeal, and technical accuracy in order to deliver a polished result on time.
